SelfieGuide 2.0

 

Selfies are forever… In 2016, we run a continuation of the 2015 Hungarian campaing with the name SelfieGuide 2.0 for Samsung, both in Hungary and Romania. The aim of the campaign was to increase the number of Samsung’s Instagram followers, and it was based on the popularity of selfies. The cornerstones of SelfiGuide 2.0 were an informative microsite, a BTL activity and – in Hungary – the contribution of influencers. As a result of the campaign, the number of Samsung Instagram followers increased.

 

 

Client

Samsung

Services

Digital

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