This is a WEB PLATFORM used by Raiffeisen Bank to increase the usage of alternate payments channels (hence the name of the platform which roughly translates as “Life without cash”). The mechanic is very simple: the user has to complete a form in which he enters some personal information. Based on that information, we identify the user within the bank’s database. Each time he pays with the credit card or uses Internet Banking or another type of alternate payment method, the user is rewarded with some points. Based on the points received, users can win the big prize at the end of the campaign.